After the pandemic, Northwestern Mutual recognized America’s “Great Realization”—the need to stop waiting and start planning for the life we want. To connect with millennials on their favorite platforms, we created the Museum of Recent History, a digital takeover of NM’s Instagram, one week before launching our TV campaign, The Great Realization.

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Using Instagram’s features, we humorously showcased the things we left behind post-pandemic, sparking buzz and excitement in a fresh way for the financial industry. The result? A campaign that made our audience laugh, think, and engage, while highlighting the value of a Northwestern Mutual Financial Advisor.

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