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360 Campaign / TV / Social /Web / Digital / Bilingual
Pepsi Wheel of Levy

Latin heart throb William Levy seduces your tastebuds with the power of his acting and the unbelievable taste of Pepsi NEXT, in both English and Spanish.

This highly visual game like site was the center piece of a major bilingual campaign that drove TV, paid social, memes, major takeovers (Youtube, e-online, Buzzfeed) POS and a massive PR blitz in both English and Spanish speaking markets.

As a result : 400k bottles of Pepsi NEXT were given away, earned media out performed paid media, 1.2 million youtube views, 5 million page views, and prime time TV spots aired on major networks.

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